Analysis of Coca-cola's Characteristics and Financial Indicators

Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. was founded in 1886. From drink sold only drugstores to famous cola more than 200 cities, company has made lot changes. become benchmark global industry, and some its decisions or strategic changes may affect economy. Therefore, understanding basic information financial situation Company required item for many companies individuals. Through SWOT analysis calculation ratios (comparing Pepsi), this paper conducts provides suggestions on strengths, weaknesses, external opportunities, threats conditions Coca-Cola. According analysis, should do research development make products novel, it reduce production cost appropriately strive greater profit space. Secondly, needs sell large number inventory goods as soon possible, replan products, strengthen operation funds. The final recommendation that good people invest in.